Strategy that executes.
Teams that perform.
Results you can measure.
TwenteOne is a Toronto-based business consulting firm helping leaders build stronger strategies, sharper teams, and organizations that actually execute. From healthcare to high-growth startups, backed by decades of Fortune 500 leadership.
Sound familiar?
You've built something real. But right now:
These aren't signs of failure. They're signs you need a better system.
See How We WorkOur consultants have delivered results at:
Built by operators.
Not theorists.
TwenteOne was founded by executives who've led high-performance teams at Fortune 500 companies and built the systems that made them work.
Structure. Discipline. Measurement. Accountability.
We didn't invent these principles. We've spent decades applying them. TwenteOne brings that same structured, execution-focused approach to growing businesses that need senior-level guidance without the full-time cost.
The result is a consulting approach built on execution, not theory. We don't hand you a strategy deck and disappear. We stay involved.
Four pillars. One integrated system.
We don't fix one thing. We fix the system. Strategy, sales, marketing, and leadership, all connected.
Strategic Planning
Actionable strategy aligned with your goals. Designed to be executed, not filed away.
Explore →Fractional Sales
Senior sales leadership and process optimization without the cost of a full-time hire.
Explore →Marketing & Brand Strategy
Positioning, messaging, and brand architecture that makes your business impossible to ignore.
Explore →Executive Coaching
One-on-one coaching for leaders, from people who've built teams, hit targets, and navigated real crises.
Explore →
"Mike, you are a great resource for any company or executive needing guidance. Being able to tap into experiences and knowledge is a good opportunity."
"Mike Affleck is a one-of-a-kind leader and human being."
We've been where you are.
TwenteOne was founded by executives who've led high-performance teams at major companies, including senior roles at Fortune 500 organizations.
We built TwenteOne because growing businesses deserve access to the same caliber of strategic leadership that large enterprises take for granted.
Mike Affleck brings over 25 years of experience in business performance and healthcare, including 21 years leading employer services nationally at CBI Health Group. He has built a career around driving growth and building high-performing teams. After helping grow two health-tech startups, he co-founded TwenteOne to bring the discipline of performance sports into business leadership, strategy, and sales.
Simple process. Serious results.
Discovery
We start with a focused conversation to understand your business, your goals, and what's standing in the way. No forms. No fluff. Just a real discussion.
Strategy
We build a clear, actionable plan drawing on 60+ years of executive experience. Every recommendation ties back to a measurable outcome.
Execution
We don't disappear after the strategy is set. We stay involved, coaching your team, tracking progress, and adjusting the plan as things change.
Your next quarter starts with a conversation.
Book a strategy call with TwenteOne. No pitch. No pressure. Just a real conversation about where your business is and where it could be.
Book a Strategy Call