Built by operators.
For operators.

TwenteOne was founded on a simple premise: growing businesses deserve access to the same caliber of strategic leadership that large enterprises take for granted.

The Network

Meet the Consultants

Not a directory of interchangeable consultants — a trusted network of people we know, have worked with, and would put in front of our own clients. Each brings a distinct area of experience to the challenges they're best equipped to solve.

Josie McGee, Executive Consultant at TwenteOne Consulting Group

Josie McGee

Executive Consultant

“Lasting transformation happens when strategy reflects how people, operations and systems actually work.”

Over more than 25 years, Josie has developed a proven ability to see where systems, services, and operating models are falling short — and create practical solutions that work. An occupational therapist and senior executive, she brings a clinical lens and deep experience in business development, operations, innovation, government relations, risk, and change.

She has led national and multi-provincial initiatives, advised boards and executives, and worked with hospital CEOs, public-sector funders, and policymakers. Her results include a transitional-care program that generated $55M in 18 months and grew to approximately $80M annually, plus a five-province AI initiative.

Josie helps clients understand what is really getting in the way, shape a strategy that fits their context, and build a practical path to execution and lasting impact.

  • Strategic InsightSeeing the full system and surfacing the real issue.
  • Operational ChangeTurning strategy into workable structures and processes.
  • Trusted PartnershipsAligning leaders, teams, funders, and stakeholders.
  • Measurable ResultsFocusing execution on outcomes and lasting value.

Start a conversation to find out who we'd bring to your challenge.

Bringing experience. Delivering results.

The leadership behind TwenteOne.

Mike Affleck, Co-Founder & Managing Partner of TwenteOne Consulting Group
Mike Affleck
Co-Founder & Managing Partner
  • Experienced Leaders

    Access to a curated network of proven executives and subject matter experts.

  • Strategic Problem Solvers

    We tackle complex challenges with practical, real-world solutions.

  • Trusted Relationships

    Built on decades of relationships grounded in integrity and results.

  • Measurable Impact

    Focused on outcomes that drive performance, growth, and lasting change.

"Complex business challenges aren't solved by one person. They're solved by bringing together the right experience at the right time."

Over more than 30 years, I've had the privilege of working alongside exceptional leaders, clinicians, entrepreneurs, and executives across Canada. Those relationships taught me that lasting results don't come from generic advice — they come from people who have successfully led through similar challenges.

That's the philosophy behind TwenteOne Consulting Group.

Together, the founders of TwenteOne have spent decades leading organizations, building businesses, developing partnerships, and solving complex challenges. Along the way, we've developed trusted relationships with exceptional leaders whose experience has been earned through real-world leadership, not theory.

Today, TwenteOne brings together a carefully selected network of experienced executives, clinicians, entrepreneurs, and subject matter experts who have built organizations, led teams, developed new markets, transformed businesses, and guided organizations through change. We don't simply match consultants to projects — we assemble the right combination of experience to help clients solve complex challenges and create lasting value.

Throughout my own career, I've worked at the intersection of strategy, business development, workforce health, and organizational performance. Earlier in my career, I helped build one of Canada's largest workplace health and rehabilitation businesses, working with employers across Canada to improve workforce outcomes and organizational performance.

Today, my role is to understand our clients' challenges, help shape the right strategy, and connect them with the people best equipped to deliver meaningful results.

— Mike Affleck, Co-Founder & Managing Partner

TwenteOne was founded on a simple belief: organizations deserve advice from people who have actually led through the challenges they're facing.

For decades, our founders sat in the executive chair at Fortune 500 and high-growth companies — building teams, owning P&Ls, and dealing with the real friction of scaling complex organizations. Too much of the consulting world hands over a polished deck and moves on. We built TwenteOne to work differently.

"We don't simply match consultants to projects. We assemble the right combination of experience to solve the problem and create lasting value."

Based in Toronto, we bring Fortune 500 rigor to mid-market companies and healthcare organizations — and we stay involved to make sure your team actually hits the targets we set together.

The TwenteOne System

Our approach isn't theoretical. It's a battle-tested methodology built to connect vision with what actually happens on the ground.

Structured Development

We bring order to the chaos. We replace ad-hoc decisions with real business architecture, giving your company a foundation that can actually scale.

Measurement-Based

If you can't measure it, you can't manage it. We set up OKRs, scorecards, and data tracking so every action has a clear return.

Accountability Systems

Strategy without accountability is just a wish list. We put the meeting cadences, reporting, and oversight in place to make sure things get done.

Team Optimization

The best system fails with the wrong people. We coach your leaders, align sales and marketing, and make sure you have the right people in the right seats.

Uncompromising Values.

We have strong convictions about how businesses should be run, and these shape every engagement we take on.

Execution over theory.

A beautiful strategy deck is worthless if nobody can execute it. We bias towards action.

Accountability is non-negotiable.

Growth takes discomfort. We hold leaders accountable to the metrics that actually matter.

The team makes the strategy work.

You can't out-strategize a misaligned team. Culture and alignment eat strategy for breakfast.

Measure everything.

Gut feelings are for startups. Scale requires data and consistent performance tracking.

Ready to see what we can do for your business?

Let's talk about what's holding your business back and whether our approach is the right fit.

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